Todd Layne Cleaners

Challenge

Todd Layne Cleaners, a local dry cleaners servicing the Upper East and West sides of Manhattan needed help in driving new customers to try out their services.

Solution

Using humor and a few unique images, the individual marketing materials not only communicated the local cleaner’s fun brand, but also attracted the attention of local New Yorkers. The ads and direct-mail postcards successfully promoted the dry cleaners’ services, and significantly increased new business.

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Converse

As a nod to the classic punk rock music and art so inherent in the Converse by John Varvatos brand, the the Spring/Summer ‘09 campaign featured models in an artist loft reminiscent of the NYC art scene in the 60’s & 70’s. The campaign also features a graphic execution of layered double exposed black and white photographs, and the brand’s signature red and music-influenced textures.

Credits

Creative Director: Stephen Niedzwiecki, Art Director: Tyler Ochs, Designers: Diana Lim & Do Kil, Production Designer: Robert Mabury

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John Varvatos

Continuing the brand’s ad campaigns featuring legendary musicians and artists, the Fall ‘08 campaign features Franz Ferdinand with the iconic Mister Softee ice cream truck in a classic Manhattan street setting. The campaign, once again captures the rock-n-roll music influence, so inherently rooted in the John Varvatos brand.

Credits

Creative Director: Stephen Niedzwiecki, Art Director: Tyler Ochs, Designer: Diana Lim, Production Designer: Robert Mabury

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Manhattan Mini Storage

Challenge

Manhattan Mini Storage needed a campaign that would appeal to New York City dwellers and make storage the solution to their crammed living spaces.

Solution

Using clever monologues literally set in tiny new york apartments, this campaign speaks straight to New Yorkers who continually acquire materials good yet don’t have the luxury of any space to store them. Featuring blueprints of floor plans and fun typographic treatments, this ad campaign makes Manhattan Mini Storage the hero of every NYC apartment.

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