Vivo Juice Bar
Challenge
Vivo, a juice bar offering wheatgrass as a unique health ingredient in all of its drinks needed an identity and brand that would greatly emphasize its key ingredient and promote its nutritional value.
Solution
To set it apart from other juice brands that offered no additional health benefits, Vivo was created as a balanced, nutritious, and refreshing brand. From the colors to the graphic elements, everything brings attention to its key ingredient: wheatgrass. The logo is an abstract aeriel view of a cup with wheatgrass being added into it. On the cups, little tidbits of facts educate consumers about the health benefits wheatgrass.
Alaska Snow Festival
Challenge
A fund-raising event in Alaska featuring ice sculptures and winter activities needed an identity and brand that would show a strong connection to the event and its location. The identity also needed to appeal to both adults and children.
Solution
Taking cue of Alaska’s cold climate, the branding for the Alaska Snow Festival takes advantage of a variety of winter-inspired graphics. The logo is reminiscent of a snow-globe and features round whites specs which continue as a graphic language across the brand. The white specs create a sense of playfulness and adds a fun graphics to the event’s identity.
Ceres Organic Kitchen
Challenge
A restaurant specializing in organic cuisine needed an identity that strongly communicated the nature of their business.
Solution
Inspired by the natural flowing graphics of Art Noveau, Ceres was created as a truly nature-inspired identity. The logo consists of merged letter forms, ligatures and abstract leaves, which plays on the restaurant’s organic roots. The stacked typography and pattern which evoke nature further strengthens the graphic language for the brand.
Julie’s Cupcake & Tea Room
Challenge
Julie’s Cupcake and Tea Room specializes in both cupcakes and fine teas. The café needed an identity that would reflect the twofold nature of their business, and a brand that would appeal to the ladies who most frequented their shop.
Solution
The logo featuring a cupcake in a teacup combines the unique idea of drinking tea with eating cupcakes. The bold and soft pink color palette, along with the stripes create the visual identity for the shop and adds that touch of feminine sweetness to the brand.
Wattbusters
Challenge
An organization devoted to helping the energy-dependent generation become more energy efficient needed a brand that appealed and spoke to a young audience. Saving energy needed to look hip and fun.
Solution
The name Wattbusters is a play on “ghostbusters”, but instead of ghosts, the brand is all about busting energy inefficiency. Fun collectible characters based on plugs and sockets are the mascots for the brand and creates a pop-culture appealing to a young target audience. The logo is a merged “w” forming the shape of a plug and its cord which wraps around the entire form. The brand has playful yet knowledgeable voice, and features colors and graphic patterns that are both bold and fun.
Evocatique
Challenge
A small boutique store specializing in luxury lingerie needed an identity that would strongly speak to their female clients and hint at the nature of their business.
Solution
The Evocatique logo is both refined and seductive, alluding to feminine shapes and curves. The logo features luscious type and forms an alluring shape, serving as the perfect tease to the boutique’s products and store.
Melissa Ongsue
Challenge
An interior decorator needed an identity that reflected her modern and colorful aesthetic, one which could also help new clients get a feel for her work.
Solution
Mixing bright colors, ultra-thin type, and a stacked typographic treatment, this identity not only achieves the clean, modern and colorful image the Melissa aims to project, but also furthers her business.
