Design the packaging for a salad container which would allow consumers to see the actual product without having to open the package.

Solution

The resulting carton design features a front opening which allows consumers to view the salad chiller while still successfully encasing and protecting it. The front opening also allows consumers to touch the product without having to open or damage the package. The design of the package also remained consistent with the rest of the packaging graphics already in place for the Martha Stewart’s Collection kitchen products sold at Macy’s.

credits

Art Director: Sophie Nicolay, Designer: Diana Lim

Design the label for a glitter bottle which would not only showcase the variety of glitter colors available, but would also incorporate information on the label in three different languages.

solution

The label allows consumers to view the glitter color the bottle contains as well as communicating nealty organized information about the product in three separate languages.

credits

Art Director: Melanie Weisenthal, Designer: Myungha Chang & Diana Lim

Todd Layne Cleaners, a local dry cleaners servicing the Upper East and West sides of Manhattan needed help in driving new customers to try out their services.

Solution

Using humor and a few unique images, the individual marketing materials not only communicated the local cleaner’s fun brand, but also attracted the attention of local New Yorkers. The ads and direct-mail postcards successfully promoted the dry cleaners’ services, and significantly increased new business.

Credits

Creative Director: Stephen Niedzwiecki, Art Director: Tyler Ochs, Designers: Diana Lim & Do Kil, Production Designer: Robert Mabury

Vivo, a juice bar offering wheatgrass as a unique health ingredient in all of its drinks needed an identity and brand that would greatly emphasize its key ingredient and promote its nutritional value.

Solution

To set it apart from other juice brands that offered no additional health benefits, Vivo was created as a balanced, nutritious, and refreshing brand. From the colors to the graphic elements, everything brings attention to its key ingredient: wheatgrass. The logo is an abstract aeriel view of a cup with wheatgrass being added into it. On the cups, little tidbits of facts educate consumers about the health benefits wheatgrass.

Credits

Creative Director: Stephen Niedzwiecki, Art Director: Tyler Ochs, Designer: Diana Lim, Production Designer: Robert Mabury

An online dry cleaners needed a website that was easy-to-use and would appeal to busy young professionals in NYC. The site needed to clearly communicate the ease of using an online dry cleaners.

Solution

The resulting website for Dry Clean Click is a simple and easy-to-navigate site. Through the use of playful images and whimsical illustrations, the site successfully captures a younger target market, and quickly explains the benefits and convenience of using an the online cleaner’s dry cleaning and laundry services.

Manhattan Mini Storage needed a campaign that would appeal to New York City dwellers and make storage the solution to their crammed living spaces.

Solution

Using clever monologues literally set in tiny new york apartments, this campaign speaks straight to New Yorkers who continually acquire materials good yet don’t have the luxury of any space to store them. Featuring blueprints of floor plans and fun typographic treatments, this ad campaign makes Manhattan Mini Storage the hero of every NYC apartment.

A fund-raising event in Alaska featuring ice sculptures and winter activities needed an identity and brand that would show a strong connection to the event and its location. The identity also needed to appeal to both adults and children.

Solution

Taking cue of Alaska’s cold climate, the branding for the Alaska Snow Festival takes advantage of a variety of winter-inspired graphics. The logo is reminiscent of a snow-globe and features round whites specs which continue as a graphic language across the brand. The white specs create a sense of playfulness and adds a fun graphics to the event’s identity.