http://dlimdesign.com/dlim Diana Lim Design Sun, 27 Feb 2011 15:49:17 +0000 http://backend.userland.com/rss092 en Challenge Design the packaging for a salad container which would allow consumers to see the actual product without having to open the package. Solution The resulting carton design features a front opening which allows consumers to view the salad chiller while still successfully encasing and protecting it. The front opening also allows consumers ... http://dlimdesign.com/dlim/other/martha-stewart-salad-chiller-packaging/ challenge Design the label for a glitter bottle which would not only showcase the variety of glitter colors available, but would also incorporate information on the label in three different languages. solution The label allows consumers to view the glitter color the bottle contains as well as communicating nealty organized information about the ... http://dlimdesign.com/dlim/other/martha-stewart-crafts-glitter/ Challenge Todd Layne Cleaners, a local dry cleaners servicing the Upper East and West sides of Manhattan needed help in driving new customers to try out their services. Solution Using humor and a few unique images, the individual marketing materials not only communicated the local cleaner's fun brand, but also attracted the attention of local ... http://dlimdesign.com/dlim/advertising/todd-layne-cleaners/ As a nod to the classic punk rock music and art so inherent in the Converse by John Varvatos brand, the the Spring/Summer ‘09 campaign featured models in an artist loft reminiscent of the NYC art scene in the 60’s & 70’s. The campaign also features a graphic execution of layered ... http://dlimdesign.com/dlim/advertising/wattbusters/ Modernist Malice is a back-to-back accordion-fold book with two sides; one featuring interviews of award-winning movie directors, and the other featuring interviews of distinguished architects. The book unites the two disciplines of film and architecture, revealing the influence that both industries have on each other's work. http://dlimdesign.com/dlim/publications/modernist-malice/ Challenge Vivo, a juice bar offering wheatgrass as a unique health ingredient in all of its drinks needed an identity and brand that would greatly emphasize its key ingredient and promote its nutritional value. Solution To set it apart from other juice brands that offered no additional health benefits, Vivo was created as ... http://dlimdesign.com/dlim/branding-identity/vivo-juice-bar/ Continuing the brand’s ad campaigns featuring legendary musicians and artists, the Fall ‘08 campaign features Franz Ferdinand with the iconic Mister Softee ice cream truck in a classic Manhattan street setting. The campaign, once again captures the rock-n-roll music influence, so inherently rooted in the John Varvatos brand. Credits Creative Director: ... http://dlimdesign.com/dlim/advertising/john-varvatos/ Challenge An online dry cleaners needed a website that was easy-to-use and would appeal to busy young professionals in NYC. The site needed to clearly communicate the ease of using an online dry cleaners. Solution The resulting website for Dry Clean Click is a simple and easy-to-navigate site. Through the use of playful ... http://dlimdesign.com/dlim/web/dry-clean-click/ Challenge Manhattan Mini Storage needed a campaign that would appeal to New York City dwellers and make storage the solution to their crammed living spaces. Solution Using clever monologues literally set in tiny new york apartments, this campaign speaks straight to New Yorkers who continually acquire materials good yet don't have the luxury ... http://dlimdesign.com/dlim/advertising/manhattan-mini-storage/ Challenge A fund-raising event in Alaska featuring ice sculptures and winter activities needed an identity and brand that would show a strong connection to the event and its location. The identity also needed to appeal to both adults and children. Solution Taking cue of Alaska’s cold climate, the branding for the Alaska Snow ... http://dlimdesign.com/dlim/branding-identity/alaska-snow-festival/